As the first Black pilots, they had to fight for our country abroad while fighting against racism domestically. Today their message of resilience is more important than ever. Using the hashtag #FlyLikeThem, we teamed up with Lucasfilm to educate young people about their resilience and ability to rise above the odds. We shared quotes from the Airmen, highlighted facts from their World War II experiences, and encourage everyone to share personal stories inspired by their heroic examples. Celebrities got in on it too by sharing how the Tuskegee Airmen inspire them in their daily lives in short videos with the hashtag #FlyLikeThem
Some of our posts….
….CELEBS THAT GOT IN ON THE ACTION…..
(MARK HAMILL, SAMUEL JACKSON!!!!)
…WHICH GENERATED SOME PRESS…
Agency: TBWA\CHIAT\DAY NY
Role: Art Director
ECD: Ricard Valero
Copywriter: Taylor Reeves
Associate Art Director: Penelope Vasquez
Associate Copywriter: Amanda Winch
Project Manager: Rashida Peters
Partners: Lucasfilm, Tuskegee Airmen
Webby Awards: Websites and Mobile Site (Diversity and Inclusion) Honoree
Press: AdAge, AdWeek, USA Today